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Privacy Policy

Britains is a brand which is owned by TOMY UK Co., Ltd. takes the privacy of your personal information seriously. We set out our privacy practices and policies in this Privacy Policy. Please read it in conjunction with our terms and conditions of sale as the terms incorporate this Privacy Policy and these documents set out how your personal information will be stored and used.

Any reference to "you" or "your" means you as a user of our website at “”. Any reference to "we", "us" or "our" is to Britains which is a brand owned by TOMY UK Co., Ltd. By accessing and continuing to use the Website, you accept the terms of this Privacy Policy. Please note that we may update and amend the Privacy Policy from time to time and any changes will be posted on the Website. If you do not agree with any of our Privacy Policy then you should not use the Website.

If you have any queries about this Privacy Policy please email

We are registered under the Data Protection Act 1998 and have notified the Information Commissioner's Office about our data processing activities under notification number [Z4630267].


When you register online with us, we will ask you for information about yourself. You can visit the Website without providing this information. When you register with the Website, we may collect the following information about you:

  • your name and email address;
  • your user name and password;
  • your full address and contact telephone number; and
  • your children's details: name, date of birth and gender.

In addition, whether or not you register with our Website, we may collect and process the following data about you:

  • details of activities you carry out through the Website;
  • if you contact us, we may keep a record of that correspondence;
  • we may also ask you to complete surveys / feedback forms that we use for research purposes, although you do not have to respond to them;
  • information that you provide by filling in forms on our Website; and
  • details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration ( and to report aggregate information to our advertisers). This is statistical data about our users' browsing actions and patterns and does not identify any individual.

In this Privacy Policy, we refer to the information above and any other personally identifiable information collected from you as "Personal Information".

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Your Personal Information may be used in the following ways:

  • to enable you to use any services that we may from time to time provide through the Website;
  • to inform you of and enable you to participate in competitions and offers for certain products and services which may be of interest to you, unless you inform us otherwise, and to administer the competition prize where you are a prize winner;
  • to carry out our obligations arising from any requests which you make for any of our products and services;
  • to send you updates about the Website;
  • for general research purposes, to allow us to develop the products and services we can offer to you and to develop and improve the Website;
  • for website administration (including enabling us to respond to any comments on the Website or feedback you may give us); and
  • send you and keep you updated with information by email about existing and new products and services from us (and/or related products or services of selected third parties).

You may opt-out of receiving information about our competitions, offers and our products and services (and those of third parties) by unticking the relevant boxes when you register.


Your Personal Information may be passed to and used by our group companies and to our third party partners and service providers in connection with providing products and services to you over the Website. At any time the Personal Information we collect from you may be transferred to, stored at and/or processed by staff operating in a destination outside the European Economic Area, whose data protection laws may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure that the level of protection for the transfer, storing and processing of the data in these countries is at least equal to that provided within the European Economic Area. By submitting your Personal Information, you agree to this transfer, storing and processing.

We may also disclose your Personal Information in the following instances: (i) if we are required to do so by applicable law or pursuant to a court or similar order, or to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence, or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders; (ii) as deemed necessary, in our discretion, to protect our legal rights or property or the legal rights or property of an individual who registers with the Website or third party, or to prevent personal injury; (iii) to our employees and agents as required for the provision of products and/or services; and/or (iii) in connection with a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of our assets or stock or our affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings).

We do not pass or sell your Personal Information to third persons for any other purposes than those set out above. Any marketing referred to in the section entitled "Our use of your Personal Information" is conducted by us on behalf of third parties and they do not have any access to your data unless you yourself choose to contact them. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the Personal Information we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.


This Website contains hyperlinks to websites owned and operated by third parties which are beyond our control. These other sites have their own privacy policies and/or terms and conditions of use and we urge you to review them – because this Privacy Policy will not apply, nor will it apply to our advertisers. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

We reserve the right to move or change the Website URL at any time in order to meet changing business needs and to continually improve our online service. External websites link to the Website at their own risk.


Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.


To the extent that you do provide us with Personal Information, we wish to keep it up-to-date. Please let us know as soon as possible if your Personal Information changes by sending the details to [] We will endeavour to incorporate the changes as soon as practicable.


You have the right to request a copy of the Personal Information that we hold on you and to have any errors in that information corrected. We may charge a reasonable fee for such requests as permitted by law. Please address your request to


Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

This Privacy Policy was last updated on March 22, 2017.